Over the decades, Scotch whisky was perceived as the drink of the elderly generation, drunk in silence and with a lot of formality. However, things have changed- Scotch has changed. Meet Monkey Shoulder 1L, which is new and breath of fresh air in the world of whisky and is designed to fit in with the current audience: young professionals, cocktail enthusiasts, and whisky-curious millennials who are willing to spend their money on a quality beverage but prefer casual atmosphere and unadventurous activities.
Bringing friends over to your home bar, experimenting with mixology, or simply adding some sophistication to your home bar, Monkey Shoulder will show you that Scotch can be fun, friendly and downright tasty.
Traditional Scotch has always been linked with smoky taste, strict sipping procedures, and a serious drinkers only attitude. Such an image would not quite go hand in hand with the current lifestyle among the drinkers, particularly the younger generation of Australians who find fun, flexibility and taste in their liquor.
That is where Monkey Shoulder whiskey turns the script around. It is a non-serious Scotch that also provides outstanding quality. It has a smooth flavor with a modern brand, which makes it to be consumed in your own style i.e. neat, on the rocks or in a cocktail.
At its core, Monkey Shoulder 1L is a blend of three of Speyside’s finest single malts. This triple malt style makes it smoother and creamier as compared to the traditional single malt Scotch. Think suggestions of vanilla, orange peel, and a touch of spice to make it interesting.
Unlike more complex or peaty Scotches, Monkey Shoulder is purposely made to be accessible. It is an ideal entry point to those who are interested in whisky but do not want to jump into the deep end.
One of the standout qualities of Monkey Shoulder whiskey is its mixability. Its smooth flavor boosts old-fashioned whisky cocktails such as the Old Fashioned or Whisky Sour. Or, keep it simple with a Ginger Monkey—Monkey Shoulder with ginger ale and a slice of orange.
It is also suitable in social places because of its 1L size. It is the type of bottle that should be served at dinner parties, weekend barbecues or the next time you invite your friends over to have cocktails. It is creative and still has that luxury of Scotch.
Younger Australians are choosing spirits that enhance their lifestyle, whether it’s a beachside get-together, rooftop drinks, or a relaxed evening in. Monkey Shoulder fits perfectly into that picture.
It is not only what is inside the glass, but also with whom you drink. And this Scotch promotes affiliation rather than elitism. With it, you don’t need to be an expert to enjoy great whisky, you just need good company.
Domestic entertaining is bigger than it has ever been before and more Australians are installing their own cocktail stations. Monkey Shoulder, with its iconic metal monkeys and standout bottle, looks as good on your shelf as it tastes in your glass.